Ellie Ho, Marketing Manager
isaglobal, mission-based education and academic publisher, which is a department of the University of Oxford.It is the largest university press in the world employing 6,000 staff globallywithoffices in 50 countries.Our missionis to further the university’s objective of excellence in research, scholarship, and education by publishing worldwide. We havethree divisions: Education, English Language Teaching and Academic.鶹ýResearchhas been working closely with the international side of theEducation division.
The International departmentofsellsan integrated offer of print and digital resources and services into international schools. We cater to different international contexts and publish for schools following different curricula, so we have resources aligned to English National Curriculum, and we have Cambridge,International Baccalaureate, and OxfordAQApublishing lists. Professionaldevelopment isalsoa strong part of our offer.
The newis an integrated offer encompassing resources, curriculum materials, assessment and professional development, whileOxfordAQA, our partnership withUK assessment experts AQA, is an international exam boardofferinginternational GCSE and A-level qualifications. Though benchmarked to rigorous British curriculum standards,OxfordAQA qualificationsare designed specifically for an international audience, giving every student the best possible chance to show what they can do.
Why international schoolsare important
Theinternational schools market is hugely important to us. There is a lot of growth and opportunity in this area, especially in English as a medium of instruction, so we are increasingly publishing more resources,and marketing and selling into thissector.Wehavedevelopeda stronginternational schoolcustomer base in markets like UAE, India and China.
International school market support from 鶹ý
OUPhave been using 鶹ý Outreach for a few years. In Marketing, we use the contacts portal to achieve a greater and more targeted reach to our email campaigns.Similarly,in our research team, we use the portal to mine contacts for our research surveys.And in Global Partnerships, we use the list of global school groups and new schools as part of our research to feed intoourpipeline and strategy.
鶹ý webinars and events are valuable to us for current market insight, highlighting opportunitiesand staying close to school needs, helping to inform our marketing decisions and strategy. The 鶹ý country reports, the Global Report, and the white papers and specialist reports support our own market research and feed into our strategy.
These resources help us to builda complete picture of the markets we serve and help us to identify opportunities to serve them better.Theinformation isalsovaluablefor our product development teamswhen measuring the commercial opportunity and risks associated withpotentialprojects and publishing.
What we value about 鶹ý
We really value the work 鶹ý does.You’reon the front line of the international schools market. 鶹ý’sexpertise and deep knowledge of the international schools market is extremely valuable, and your data, trends and insights are high quality and current.
