Suzanne Saraya, International Sales Manager
is a US based eLearning company.We develop innovative, research-proven online solutions to improve Math and Science learning worldwide. Our goal is tohelp all students achieve success in maths and science and acquireessential21stcentury skills. Wepresentlywork inover 80countries and support schoolson all continents witheffectiveonline solutions they can use in their classrooms.
Five years ago,the international division of ExploreLearningrepresented a smaller portion of overallcompany sales and in five years that has changed significantly. The data and intelligence we get from 鶹ý has been crucial to our international success.
How did 鶹ý help you develop your international business?
All our international strategies region by regionandcountry by country were informed by 鶹ý. The international schools market changes quickly and having access to 鶹ý data and intelligence is like having an in-country consultant available,on demand,24 hours a day; that is so valuable.
Theresourcesprovidedhave led togreat cost savingsoverallin terms of in-house research, avoidingpotentialstrategy misstepsand targets we could have missed had we not hadsuch access.The intelligence supplied by 鶹ý has also pushed us to go beyond the dataandcreateimprovedprofiles of ideal buyersandbetterunderstandteachers and students’ needs –and that has beenbrilliant.
Since we have acquired access to 鶹ý,we have used feature available. If 鶹ý is doing it, we are using it!
What resourcesfrom 鶹ý are most valuable to you?
We review our strategy on a quarterly basisand the鶹ý reports and webinarshelpuslearn aboutall thebig market trendsanddevelop aplanthat is based on facts and reality on the ground. It would take us weeks to put thistype ofinformation together for each country;instead we have it at the tip of our fingers, anytime, anywhere. We use the International School Leader Magazineasanimpressiveinformation resourceaswell as agreattool to continue developing our market.
We use the 鶹ý Outreach database weekly: If an international school contacts us, it’s actually much faster to look up information about the school on 鶹ý Outreach than on the school’s website. It gives us a very clear and accurate picture of what the school teaches, who they are, what they do, the curriculum they follow, and who the contacts are. It’s very very quick and effective for us to use: We could do research online of course, but we would never get the breadth of accurate information that we can obtain from the 鶹ý Outreach database. I love other features of 鶹ý Outreach too, like the Newsfeed as it is really detailed about the markets and any changes happening. The calendar of events is also helpful, as I might be aware of some events but not others and this again helps me to strategize everything that we do.
We look out for 鶹ý attheconferenceswe attend.I’ve learnt something new from every 鶹ý session or presentation I have attended. We have hadso many rich conversationswith 鶹ý staff; theyknow the market extensively andoften helpgive usa different outlook.鶹ý is an integral part of our International Strategy.
